__YES __NO They are asking for it
__YES __NO They have spent money on this before __YES __NO We’ve done it before
__YES __NO It went well last time
__YES __NO It’s based on an established formula
__YES __NO Bleeding Neck
__YES __NO Hard Deadline
__YES __NO Consequences If You Miss __YES __NO Limited Quantity
__YES __NO Payoff for Early Action
__YES __NO Unique Offer
__YES __NO Unique Guarantee
__YES __NO Unique Audience
__YES __NO Unique Method
__YES __NO Credible Believable Source
__YES __NO Specific Niche
__YES __NO Specific Circumstances __YES __NO Specific Problem Solved __YES __NO Specific Time Frame __YES __NO Specific Disqualifiers
__YES __NO Immediate Result
__YES __NO Impacts Bottom Line
__YES __NO Easy to Apply
__YES __NO Confers Competitive Advantage __YES __NO Solves Multiple Problems
__YES __NO Testimonials
__YES __NO Celebrity Endorsements
__YES __NO Visual Demonstration
__YES __NO Case Studies
__YES __NO Sinatra Test “If you can make it here, you can make it anywhere”
__Total YES __Total NO