[thrive_text_block color=”orange” headline=”Special Access Links”] Use Your Help Desk for any questions about the site or online marketing. Be sure to give all the details and clear instructions about any requests. Requests that are in scope will be handled right away, while others need to be prioritized and discussed in advance.
Use this private gDoc for any confidential passwords or access credentials. NEVER use email for sharing this info with us or anyone because it is not secure.
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[thrive_text_block color=”blue” headline=”Project Priorities”]
Completed
- Add https site security to your site, as important for SEO, whether you ever use it for online sales or not
- Handle the technical updates to your site that were cited in the review.
- Review the Google Analytics in detail for better reporting opportunities. A: Traffic is too light for meaningful patterns. With a landing page, we will be able to gather more details and conversion metrics.
- Determine the most wanted content by your market segment. A: Guide to Great Casino Nights.
- Design and add a squeeze page and connect to an email service, along with custom graphics. Done!
- Add link to add Google reviews from the site quickly and easily.
- Send this link via text message for quick response:
http://tiny.cc/partypros-ratenow
- In addition, the most common review sites where you have a presence have been added to your Visit our VIP Message Center.

- Send this link via text message for quick response:
- Revised clients page with logos and links to their home pages added.
- Improve SEO for the 12 designated product pages.
- Revised testimonials page with consistent formatting and added authority.
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20170921 Agenda Items for call:
- Any updates on photos or testimonials?
- Do you use MailChimp or another email system?
- Access needed to whatever email management system used. Please add a help desk ticket with the login details.
- Be on the lookout for the first landing page and lead magnet for next Monday.
- Updates on corporate events in Q4 and especially input from Bruno on what will make Party Pros East stand out from the competition.
- What did you want to be done with the additional domains?
- Recommendation: have them all forward to your main URL.
- Preliminary October goals: revise homepage for speed; link FaceBook ads to the landing page and CTA; send out email marketing to lock in business earlier in Q4.
20170911 Agenda Items for call:
- Review https changes.
- Clarify what details leads want most in order to make a buying decision.
- FAQs that Steph answers.
Call Notes:
- Security
- October sales
- AdWords & audiences – upcoming on holidays
- 5 colleges now: Parent weekends, homecoming
- Would like more corporate business: Halloween, Christmas, NYE
- Huge Halloween party – Mohonk Mountain House
- Flash dance, photos, etc.
- Christmas: casinos, photo booths, snow globe
- More memorable
- More interactive
- More engaged
- What buyer’s want: loads of fun, walk away with prizes, music,
- Gotten through hotels.
- With casinos: Mohonk Mountain House
- Catering Manager/Event Planner/Group Sales
- Valley Forge hotels,
- The Lineable (online community for KoP)
- Casinos on our own.
- Huge Halloween party – Mohonk Mountain House
- Stay on track
- New Business
- Google reviews link from on-site
FAQs Steph:
- How many tables?
- Recommended games?
- Add music?
- Photos?
- >>No real money, a voucher of chips, redeem at first table.
- Run raffle with tickets. Prizes, gift certificates.
- >>How to play the games – we encourage them to try new games. all for fun!
- >>Types and numbers of tables. Guide to Great Casino Nights.
- Ask questions.
- Dimensions of room to make sure table fits.
- double door entry for big craps table
- Slots, ambiance,
- Staff in formal attire
- >>Catering and alcohol are separate
- Full set up and break down, clean up.
- Lead time? 30 days; special discount for 60 days, 6%.
- Usual package ranges from $5k 100 people ($300/dealer and table; $175 ). Workers. Spreadsheet?
- All fair and straight: your own private casino, where everyone has fun and can win. A gift basket for end-of night raffle. Swag bag? No.
Drawstring bag: hand sanitizer, candy, USB drive. Differentiator. - Include Bruno Giannini (bruno@partyproseastcoast.com)
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