Deconstructing Anxiety with Todd Pressman, PhD

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Instructions | Frameworks | Funnels | KPIs | Support Tickets

Your Assignments. Please enter your response to assignments in this editable online document for easy mutual access.

View Your Follow-up Plan. | Sample Testimonial Form | Sample Referral Form

Visit the Client Support page.

Follow this link to review your options in the Private Client Program with Bill Ringle. (Note: the opportunity to take advantage of this program expired on Tuesday, June 23, at 2 pm EST.)

Resources

Marketing call – Todd Pressman and BR

Your Assignment

Please review the call and program options to decide if working together is something you want to do now.

Your decision is needed by Tuesday, June 23, 2020, at 3 pm EST, to allow us to help you make the most of your opportunity with your current cohort of online Deconstructing Anxiety participants.

In the Private Client Program, you would

Marketing call – Todd Pressman and BR

Your Assignment

Please take your time to review the summary points and charts from last week.

Assignment 2: Write out the risks and rewards of pursuing this path now in your gDoc using the question prompts.

Marketing call – Todd Pressman and BR

Basic Economics
At $1,600 program fee per person list, achieving this milestone will generate $800,000.

Reviewing your “why” as expressed in your bullet point “What I’m grateful that I created” assignment demonstrates a tangible goal of having 500 MHPs be taught in your Deconstructing Anxiety method, which will increase your impact and bring in non-trivial revenue.

This is top line revenue before expenses of JUST this single offering (many may opt for additional 1:1 work, extended membership/mentorship, referrals, speeches, etc.) and stopping at 500 participants.

We expect that your momentum will take you further, if you allow.

Even with 50% of those participants receiving a half-fee scholarship, you will still generate $600,000.

If the average MHP reaches and heals just 25 patients a year using Deconstructing Anxiety, you’ll reach thousands of lives: 500 25 = 12,500.

Ah, that’s once you’ve achieved your full 500 graduate milestone.

Let’s say you teach just 30 participants four times a year (a very, very conservative estimate) the first year, then grow incrementally, like so.

MHPs Trained per YearCumulative Movement Trained and Healing
Year 1120120
Year 2140260
Year 3160420
Year 4200620
Total620

We expect that your momentum will take you further, if you allow.

Even with 50% of those participants receiving a half-fee scholarship, you will still generate $600,000.

If the average MHP reaches and heals just 25 patients a year using Deconstructing Anxiety, you’ll reach thousands of lives: 500 25 = 12,500.

Ah, that’s once you’ve achieved your full 500 graduate milestone.

Let’s say you teach just 30 participants four times a year (a very, very conservative estimate) the first year, then grow incrementally, like so.

The 3 Concepts that Will Simplify Your Marketing Focus

  1. You are the vision holder and leader of the Deconstructing Anxiety movement. This is the only responsibility that you cannot delegate.
  2. People who become high performers spend at least 80% of their time in their zone of genius – which for you, Todd, would be healing and teaching and writing.
  3. All of the tactics, mechanics, and marketing alphabet soup (SEO, SERP, SMM, PPC, CPA, …) will fall under one of these 5 “platform” planks and each plank has a set of processes for effective execution. See image below.

Your Assignment

Please take your time to review these summary points and charts. Write out the risks and rewards of pursuing this path now in your gDoc using the question prompts.

Watch the movie, Knight’s Tale – it is about “changing your stars” to live the life you dream. William Tanner has many external, perilous obstacles to overcome. Most of us have to only face down our inner demons to venture beyond our current comfort zone.

Assignment 1: Write 10+ bullet points to describe the milestones you achieved in creating this community of MHPs who have embraced Deconstructing Anxiety and used it to positively impact the lives of patients. Please use this page to write your responses.