Welcome to your Resource page
We are glad to be working with you to implement systems in your business so you can work smarter, not harder to connect with corporate clients, brides in the planning stage, and others who are eager to engage your expert photography and videography services in the greater Philadelphia region.
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Kickstart Digital Marketing Plan
Kickstart Digital Marketing Services
In this Option, we will:
- Create a custom explainer video for your corporate video work to give a more dynamic impression of the range of services you offer.
- Create a landing page for your corporate photography services and connect it to your chosen mailing list management service (such as MailChimp or Aweber) to automatically build your list of prospects.
- Create a unique document of wedding photography and videography recommendations for wedding planners and brides.
- Create a landing page for your wedding services and connect it to your chosen mailing list management service. Each set of leads will be segmented so that we can address each with unique targeted messages designed to highlight your expertise and become the natural photography firm of choice.
- Create and configure a unique nurture sequence for each of the two key audiences, corporate and wedding planners.
- Review your website from the front and back end (with admin access) to diagnose and improve your on-page SEO, so that your site is more easily found in Google, Bing, and other web search engines.
Status Dashboard
When completed, you will have:
|
Status |
Item |
Description |
Notes |
|---|---|---|---|
|
Working – waiting for client feedback |
Marketing video – corporate services |
A professionally crafted marketing video that will raise awareness of your corporate services, supporting your ability to upsell and cross-sell corporate customers. |
TZ: Please respond to these prompts. 85% complete |
|
Planning |
Landing Page – corp svcs |
A distinct landing page to capture corporate customer leads, operating to build your list automatically as new prospects and potential customers visit your site. |
|
|
Planning |
Landing page – weddings |
A distinct landing page to capture wedding customer leads, operating to build your list automatically as new prospects and potential customers visit your site, with a unique document that establishes your company and brand as the natural choice for wedding photography/ videography. |
|
|
Planning |
Follow-up sequence – corp svcs |
A follow-up sequence to further predispose corporate prospects to do business with you. A separate follow-up sequence will be in action for your wedding customers. |
|
|
Planning |
SEO Review |
Your site will be reviewed not only to be more accessible to natural searches by means of on-page SEO, but a thorough security assessment, Google analytics campaign, and content marketing model vetting will be conducted. |
|
Support Digital Marketing Services – Monthly
Support Digital Marketing Services
In this Option, we will:
- Manage your HubSpot services to maximize your SEO exposure and implement your content marketing strategy.
- Research the most relevant and popular topics that your target market is engaging via social media.
- Write 2 blog articles a month of up to 800 words, along with custom graphic, to supplement your customer success and event posts.
- Provide list management services for your chosen provider to safeguard your prospect lists.
- Provide ongoing security checks and software updates on your WordPress site to prevent downtime due to human or automated attacks.
- Provide 2 calls a month to discuss new opportunities and lead cultivation.
- Report on the progress of your content marketing strategy and lead growth each month.
Each month, you will have:
- Relevant visibility to your prospects through a targeted content management strategy.
- A growing library of content articles positioning your expertise that become digital assets owned by your company.
- Access to strategies, techniques, and tools that allow you to stand out from your competition and win more business.
- Ability to get your digital marketing business metrics explained on a regular basis to track your most effective tactics.
- Security of knowing that you have competent expertise managing your HubSpot account and WordPress site.
Be sure to use your barter code:
PBT-BARTER
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Start this Now!
Monthly Investment: $2,000, cash/barter