Site Remaster Agreement for Links Worldwide by Bill Gardner

Website Remastering Project Plan for Links WorldWide

Client: Mr. William Gardner
Website: www.linksworldwide.com

Objectives

The objective of this project is to transform the LinksWorldwide.com website so that it performs as a functional marketing tool with measurable improvements in the areas of:

A) visitors are presented with options that lead to business deals sooner;

B) the lead consultant is properly positioned as an industry-leading expert among existing clients and new prospects;

C) updated look and feel conveys a professional presence that clients can expect from their first visit through the last step of the golf transaction.

Methods

The 4 Phases of Professional Website Remastering

Professional website remastering consists of 4 phases:

1. Research - Your current site is analyzed and scored for strengths and weaknesses on functional and content levels from a prospective client perspective.  At least 2 competitive sites are also reviewed for relative strengths and features to adopt in the other phases of remastering.
2. Architecture - A new user experience (UX) workflow is developed to swiftly direct returning users to the resources and content desired, including the company's leading products; other navigation will be added to assist new users in identifying the resources and products that would best serve their needs.
3. Design - The look and feel of the site will be updated for both desktop and mobile sites; consistent colors and fast-loading graphics will be used consistently and in accordance with a custom color palette.
4. Launch - In pre-launch, the site will be reviewed by independent personnel to verify all copy is correct, all navigation links function, and the email list building system works as expected. Furthermore, a 5-day launch is recommended to capture a greater degree of attention from your existing customer base and new prospects.

Existing content will be revised, edited, and updated. This includes conversion of relevant PDFs, optimization of existing graphics such as logos and photos, and copy editing of existing web site narratives. New content will need to be created for proper positioning and natural SEO, a secondary, yet important aspect for site visibility.

In addition, we recommend the following to achieve your business objectives:

• Lead Capture. Professional lead capture system, including original content for the lead magnet, and linked pages for the thank you and download pages.
• Landing Page Sequence. Additionally, the site must build a list of buyers at various stages of readiness to engage Links Unlimited through a fully implemented landing page.
• Backend Contact System. Lastly, a new contact system will be created to allow a focus on business transactions and a reduction in unwanted email. This backend system will rely on a commercial email system, such as Constant Contact or aweber management, and will incur a nominal monthly cost.

Timeline

The project begins upon approval the last week of December 2016 and finishes by February 1, 2017.

Investment Fees

(Conducted 100% via barter credit via Atlantic Barter trade):

The total project fee of $7,500 would be charged as barter credit through Atlantic Barter, 50% upon acceptance and 50% upon completion of the project.

Mutual Responsibilities

1AssistMarketing (the Consultant) will lead the project and provide project management during each phase of the project through completion. Each Friday, the project manager would report on progress to the Client, ask for feedback, and alert the Client to any existing or anticipated barriers to proceeding according to schedule. Using credentials provided by the Client, the Consultant will access to the hosting environment and/or email marketing services account in order to install the new website and marketing features; the Consultant will use any given password during the process and encourage the Client to reset any needed passwords for security once the Consultant has performed the related project work. The Consultant would alert the Client of any issues or opportunities discovered during the process that would be of further advantage to the client or protect the Client from harm.

LinksOne.com, Inc./Links Worldwide (the Client) will provide the necessary original source materials for the content remastering, including text, photos, and graphic files (logos, illustrations, and so on) to begin the project as well as any new content or clarification to existing content that is needed during the course of the project. The Client will provide access credentials to the necessary hosting systems for the Client's web site and email marketing service. The Client will respond to requests for feedback and approval in writing within two (2) business days in order to keep the project on track. The Client will remit payment (Atlantic Barter credit, in this case) according to the schedule, and keep other accounts, such as website hosting and email marketing services current in order for the services to perform as desired. The Client will inform the Consultant of any significant business changes during the course of the Project that would materially affect the success or any outcomes of the Project.